Why To Buy Online

 

Sometimes we get so stuck in the old way of doing things, we don't bother to look for a better alternative.

Take eyeglasses, for instance. Old way: You'd go to your local optical shop, get an eye exam, choose lenses and frames, pay a small fortune (especially if you add options such as anti-glare coating and Transitions).

New way: Order glasses online. OK, it's not all that new; the internet has offered eyewear for years. But maybe you've always dismissed it as too risky a proposition since you can't try on frames, get adjustments and so on.

I kind of felt that way myself, which is why I spent over $600 on my last pair of glasses -- and that was with insurance covering a small portion of it. Granted, I wear progressives (aka no-line bifocals), which always cost more, but that was a hard pill to swallow. So hard, in fact, that I decided to take a very close look at the online alternatives.